Brand elements and templates

Client: GrayPenny Digital for Garden Factory

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I helped GrayPenny Digital update the branding of  their client The Garden Factory by developing brand elements and templates that they used to bring consistency and flexibility to The Garden Factory's digital ads, website and in-store signage. The solution needed to include ways to quickly swap out products for weekly sales while still having the flexibility to make the ads interesting and different. A series of ad templates that could be placed on social media or their website as well as in-store sale sign templates were created and the website revamped.